Websites rarely fail dramatically. They slowly fall behind until they quietly cost you business. Here are the signs it is time to redesign.
1. It is hard to use on a phone
If visitors have to pinch and zoom, or buttons are too small to tap, mobile visitors will leave.
2. It is slow
If pages take several seconds to appear, visitors give up. Check your site in PageSpeed Insights and read about Core Web Vitals.
3. You are embarrassed to share it
If you hesitate to send people to your own website, prospects probably notice too.
4. It does not reflect what you do today
Services have changed, prices are out of date, the team photo shows people who left years ago.
5. You cannot update it yourself
If every small change needs a developer, or you are afraid of breaking something, the site is working against you.
6. Enquiries have dried up
A drop in form submissions or calls can point to weak calls to action, broken forms or falling search visibility.
7. It is not accessible
Low contrast, missing alt text and forms that do not work with a keyboard exclude customers and create legal risk under AODA in Ontario and the ADA in the US.
8. Security warnings or outdated software
Browser warnings, an outdated version of WordPress or plugins that are no longer maintained are serious red flags.
9. Nobody is looking after it
If your developer has gone quiet and nobody is updating or backing up the site, a redesign is a chance to put proper care in place.
Redesign without losing what works
A redesign should keep your rankings, content and reputation, and improve on them. Learn how our website redesign process protects your SEO, or request a free website review.
Need a hand?
TheWebsiteMakers.ca is a Toronto-based team with 19+ years of experience building websites for businesses across Canada and the US. We design accessible websites, host them on servers we manage ourselves, and look after them every month. Get a free, no-obligation quote.